Roku, Inc. (NASDAQ:ROKU) Sees Positive Outlook from Benchmark and Anticipates Strong Q2 Earnings

Roku (NASDAQ:ROKU) is a prominent player in the streaming industry, known for its streaming devices and platform that offer a wide range of content. The company competes with other streaming giants like Amazon Fire TV and Apple TV. On July 9, 2025, KeyBanc upgraded Roku's stock to "Overweight" from "Sector Weight," indicating a more optimistic view on the stock's potential. At the time, the stock price was $88.63.

Roku is focusing on subscription growth in 2025 by using AI-driven merchandising and securing new content deals. The company is enhancing its platform with personalized merchandising and streamlined billing to boost user acquisition and retention. Partnerships with Frndly TV and Apple TV+ aim to attract users and drive conversions. Roku's acquisition of Frndly TV in early 2025 expands its affordable live and on-demand offerings.

Roku's strategic moves are part of a broader effort to capitalize on growing user sign-ups and engagement. The company offers free access to Season 1 of Apple TV+'s "Severance," enticing potential subscribers. These initiatives signal positive momentum for Roku's subscription expansion strategy, aligning with KeyBanc's upgraded outlook.

Roku's shares have surged by 18.1% over the past month, outperforming the Zacks S&P 500 composite's 5.1% increase. The Zacks Broadcast Radio and Television industry, which includes Roku, saw a 7.1% gain. This impressive performance has sparked curiosity about the stock's future trajectory, as highlighted by Zacks.com.

Despite previous concerns about tariffs, Roku has diversified its device supply strategy, ensuring stable gross profit margins for fiscal year 2025. The company's market capitalization is approximately $13 billion, with a trading volume of 1,915,537 shares. The stock price fluctuated between $87.30 and $88.95 today, reflecting a change of $0.49, or 0.56%.

Roku Inc. (NASDAQ:ROKU) is a leading figure in the streaming industry, recognized for its innovative digital media players that facilitate access to streaming content on televisions. Competing against giants like Amazon Fire TV and Apple TV, Roku has recently been in the spotlight due to an upgrade by Needham to a "Buy" rating, with the stock priced at $81.36 at the time of the announcement.

The company's stock has witnessed a significant uptick, with shares increasing by 10.4% in the last trading session, closing at $82.17. This rise is attributed to a higher-than-average trading volume, as reported by Zacks. Over the past four weeks, the stock has seen a gain of 4.3%. The recent boost in Roku's share price comes on the heels of its announcement of a new partnership with Amazon Ads, aiming to revolutionize the way advertisers connect with Connected TV (CTV) audiences.

Through this collaboration, advertisers leveraging Amazon's demand-side platform (DSP) can now reach an estimated 80 million U.S. CTV households within the Roku and Fire TV ecosystems. This partnership merges two of the largest CTV platforms, providing advertisers with an extensive reach to a broad and highly targetable audience across connected devices. The partnership enables advertisers to execute targeted campaigns across major streaming services, including The Roku Channel, Prime Video, and other platforms available on Roku and Amazon Fire TV devices.

Furthermore, third-party apps such as Disney+, Paramount+, and Tubi are also included in this expansive network. A custom identity resolution system supports this integration, allowing Amazon DSP to accurately identify viewers logged into Roku devices. Throughout the day, the stock fluctuated between a low of $80.88 and a high of $85.40. Over the past year, Roku has reached a peak of $104.96 and a trough of $48.33. The company's market capitalization is currently around $11.93 billion, with a trading volume of 2,941,754 shares.

Roku, Inc. (NASDAQ:ROKU) is a prominent player in the streaming industry, known for its digital media players and smart TV operating systems. The company competes with other streaming giants like Amazon and Apple. On March 23, 2025, Compass Point upgraded Roku's stock to a "Buy" rating, with the stock priced at $78.29 at the time of the announcement.

Roku is on a growth path, aiming for GAAP profitability by 2026. The company has a strong net cash balance and a low valuation, which supports its growth ambitions. In the fourth quarter, Roku reported a 17% year-over-year increase in gross profit, indicating strong financial performance. Management has also provided guidance for continued growth in 2025.

Despite competitive risks, Roku's valuation is attractive, with a potential 50% upside. The company is well-positioned to benefit from the growth of smart TV and digital advertising. As highlighted by Guggenheim Securities, positive analyst coverage has contributed to a significant surge in Roku's stock, with a 9.2% increase as of 3:15 p.m. ET, and a peak increase of 10.5% earlier in the day.

Guggenheim analyst Michael Morris remains optimistic about Roku's business outlook for 2025, despite lowering the one-year price target from $115 to $110 per share. This adjustment reflects a cautious approach to valuations in the sector, not a negative view of Roku's performance. The new price target suggests a potential upside of 36% for the stock.

Roku's stock has seen a positive change of $4.47, a 6.06% increase, with a trading range between $72.02 and $78.68 during the day. Over the past year, the stock has reached a high of $104.96 and a low of $48.33. With a market capitalization of approximately $11.43 billion and a trading volume of 5,833,409 shares, Roku continues to capture investor interest.

Roku, Inc. (NASDAQ:ROKU) is a prominent player in the streaming industry, known for its digital media players and smart TV operating systems. The company competes with other streaming giants like Amazon and Apple. On March 23, 2025, Compass Point upgraded Roku's stock to a "Buy" rating, with the stock priced at $78.29 at the time of the announcement.

Roku is on a growth path, aiming for GAAP profitability by 2026. The company has a strong net cash balance and a low valuation, which supports its growth ambitions. In the fourth quarter, Roku reported a 17% year-over-year increase in gross profit, indicating strong financial performance. Management has also provided guidance for continued growth in 2025.

Despite competitive risks, Roku's valuation is attractive, with a potential 50% upside. The company is well-positioned to benefit from the growth of smart TV and digital advertising. As highlighted by Guggenheim Securities, positive analyst coverage has contributed to a significant surge in Roku's stock, with a 9.2% increase as of 3:15 p.m. ET, and a peak increase of 10.5% earlier in the day.

Guggenheim analyst Michael Morris remains optimistic about Roku's business outlook for 2025, despite lowering the one-year price target from $115 to $110 per share. This adjustment reflects a cautious approach to valuations in the sector, not a negative view of Roku's performance. The new price target suggests a potential upside of 36% for the stock.

Roku's stock has seen a positive change of $4.47, a 6.06% increase, with a trading range between $72.02 and $78.68 during the day. Over the past year, the stock has reached a high of $104.96 and a low of $48.33. With a market capitalization of approximately $11.43 billion and a trading volume of 5,833,409 shares, Roku continues to capture investor interest.

MoffettNathanson analysts upgraded Roku (NASDAQ:ROKU) from Sell to Neutral, adjusting the price target to $70.00. The shift in rating reflects confidence in Roku’s near-term performance, despite maintaining a cautious long-term outlook.

Earlier in January, the firm had downgraded Roku to Sell, arguing that its stock was trading at an unjustified multiple, even as near-term estimates remained ahead of consensus. However, the latest upgrade acknowledges that the company’s upcoming results are likely to exceed expectations, suggesting strong momentum in the immediate future.

The analysts believe that 2025 could unfold as a "beat-and-raise" story for Roku, with the potential for performance surpassing initial projections. While the firm’s long-term concerns about the company’s valuation persist, the near-term outlook appears more promising, warranting a more neutral stance on the stock.

MoffettNathanson analysts upgraded Roku (NASDAQ:ROKU) from Sell to Neutral, adjusting the price target to $70.00. The shift in rating reflects confidence in Roku’s near-term performance, despite maintaining a cautious long-term outlook.

Earlier in January, the firm had downgraded Roku to Sell, arguing that its stock was trading at an unjustified multiple, even as near-term estimates remained ahead of consensus. However, the latest upgrade acknowledges that the company’s upcoming results are likely to exceed expectations, suggesting strong momentum in the immediate future.

The analysts believe that 2025 could unfold as a "beat-and-raise" story for Roku, with the potential for performance surpassing initial projections. While the firm’s long-term concerns about the company’s valuation persist, the near-term outlook appears more promising, warranting a more neutral stance on the stock.