Roku Inc. (NASDAQ:ROKU) Sees Notable Stock Increase and Partners with Amazon Ads

Roku, Inc. (NASDAQ:ROKU) is a prominent player in the streaming industry, known for its digital media players and smart TV operating systems. The company competes with other streaming giants like Amazon and Apple. On March 23, 2025, Compass Point upgraded Roku's stock to a "Buy" rating, with the stock priced at $78.29 at the time of the announcement.

Roku is on a growth path, aiming for GAAP profitability by 2026. The company has a strong net cash balance and a low valuation, which supports its growth ambitions. In the fourth quarter, Roku reported a 17% year-over-year increase in gross profit, indicating strong financial performance. Management has also provided guidance for continued growth in 2025.

Despite competitive risks, Roku's valuation is attractive, with a potential 50% upside. The company is well-positioned to benefit from the growth of smart TV and digital advertising. As highlighted by Guggenheim Securities, positive analyst coverage has contributed to a significant surge in Roku's stock, with a 9.2% increase as of 3:15 p.m. ET, and a peak increase of 10.5% earlier in the day.

Guggenheim analyst Michael Morris remains optimistic about Roku's business outlook for 2025, despite lowering the one-year price target from $115 to $110 per share. This adjustment reflects a cautious approach to valuations in the sector, not a negative view of Roku's performance. The new price target suggests a potential upside of 36% for the stock.

Roku's stock has seen a positive change of $4.47, a 6.06% increase, with a trading range between $72.02 and $78.68 during the day. Over the past year, the stock has reached a high of $104.96 and a low of $48.33. With a market capitalization of approximately $11.43 billion and a trading volume of 5,833,409 shares, Roku continues to capture investor interest.

Roku, Inc. (NASDAQ:ROKU) is a prominent player in the streaming industry, known for its digital media players and smart TV operating systems. The company competes with other streaming giants like Amazon and Apple. On March 23, 2025, Compass Point upgraded Roku's stock to a "Buy" rating, with the stock priced at $78.29 at the time of the announcement.

Roku is on a growth path, aiming for GAAP profitability by 2026. The company has a strong net cash balance and a low valuation, which supports its growth ambitions. In the fourth quarter, Roku reported a 17% year-over-year increase in gross profit, indicating strong financial performance. Management has also provided guidance for continued growth in 2025.

Despite competitive risks, Roku's valuation is attractive, with a potential 50% upside. The company is well-positioned to benefit from the growth of smart TV and digital advertising. As highlighted by Guggenheim Securities, positive analyst coverage has contributed to a significant surge in Roku's stock, with a 9.2% increase as of 3:15 p.m. ET, and a peak increase of 10.5% earlier in the day.

Guggenheim analyst Michael Morris remains optimistic about Roku's business outlook for 2025, despite lowering the one-year price target from $115 to $110 per share. This adjustment reflects a cautious approach to valuations in the sector, not a negative view of Roku's performance. The new price target suggests a potential upside of 36% for the stock.

Roku's stock has seen a positive change of $4.47, a 6.06% increase, with a trading range between $72.02 and $78.68 during the day. Over the past year, the stock has reached a high of $104.96 and a low of $48.33. With a market capitalization of approximately $11.43 billion and a trading volume of 5,833,409 shares, Roku continues to capture investor interest.

MoffettNathanson analysts upgraded Roku (NASDAQ:ROKU) from Sell to Neutral, adjusting the price target to $70.00. The shift in rating reflects confidence in Roku’s near-term performance, despite maintaining a cautious long-term outlook.

Earlier in January, the firm had downgraded Roku to Sell, arguing that its stock was trading at an unjustified multiple, even as near-term estimates remained ahead of consensus. However, the latest upgrade acknowledges that the company’s upcoming results are likely to exceed expectations, suggesting strong momentum in the immediate future.

The analysts believe that 2025 could unfold as a "beat-and-raise" story for Roku, with the potential for performance surpassing initial projections. While the firm’s long-term concerns about the company’s valuation persist, the near-term outlook appears more promising, warranting a more neutral stance on the stock.

MoffettNathanson analysts upgraded Roku (NASDAQ:ROKU) from Sell to Neutral, adjusting the price target to $70.00. The shift in rating reflects confidence in Roku’s near-term performance, despite maintaining a cautious long-term outlook.

Earlier in January, the firm had downgraded Roku to Sell, arguing that its stock was trading at an unjustified multiple, even as near-term estimates remained ahead of consensus. However, the latest upgrade acknowledges that the company’s upcoming results are likely to exceed expectations, suggesting strong momentum in the immediate future.

The analysts believe that 2025 could unfold as a "beat-and-raise" story for Roku, with the potential for performance surpassing initial projections. While the firm’s long-term concerns about the company’s valuation persist, the near-term outlook appears more promising, warranting a more neutral stance on the stock.

• JMP Securities reaffirmed a "Market Outperform" rating for Roku, Inc. (NASDAQ:ROKU), with a stock price of $99, indicating confidence in Roku's future performance.
• Roku's fourth-quarter results for 2024 showcased a narrower-than-expected loss and a 22% increase in revenue to $1.2 billion, with platform revenue exceeding $1 billion for the first time.
• The company's stock surged approximately 14% in early trading following the earnings announcement, with projections of $1 billion in revenue for the first quarter and $4.61 billion for the full year of 2025.

Roku, Inc. (NASDAQ:ROKU) is a prominent player in the streaming industry, providing devices and content that allow users to access a wide range of streaming services. Competing with giants like Netflix, Roku has carved out a significant niche, ranking third in the movies industry group. The company's stock performance has been noteworthy, with a strong relative strength line reaching a 52-week high.

On February 14, 2025, JMP Securities maintained its "Market Outperform" rating for Roku, with the stock priced at $99. This rating suggests confidence in Roku's future performance, encouraging investors to hold their positions. This decision aligns with Roku's recent financial achievements, as highlighted by its fourth-quarter results for 2024.

Roku's fourth-quarter results for 2024 exceeded expectations, with a narrower-than-expected loss and a 22% increase in revenue to $1.2 billion. The company's platform revenue surpassed $1 billion for the first time, driven by growth in streaming households and hours on The Roku Channel. This positive performance contributed to a significant stock surge, reaching a new high.

The company's operating loss narrowed to $39.1 million, a substantial improvement from the $104.2 million loss in the same period in 2023. Analysts had anticipated a loss of 41 cents per share, but Roku reported a loss of only 24 cents per share. This better-than-expected outcome has bolstered investor confidence, as highlighted by JPMorgan's decision to maintain its outperform rating and raise its price target from $92 to $115.

Roku's stock rose approximately 14% in early trading following the earnings announcement, reflecting renewed investor interest. The company projects first-quarter revenue of $1 billion and full-year 2025 revenue of $4.61 billion, aligning with estimates. With over 90 million streaming households, Roku's growth trajectory remains strong, despite a 4% decline in shares over the past year.

Roku (NASDAQ:ROKU) soared more than 15% intra-day today after posting a smaller-than-expected fourth-quarter loss and strong revenue growth, driven by expanding subscriber numbers and increased advertising demand.

For Q4, the streaming platform company reported a loss of $0.24 per share, significantly narrower than analysts’ expected $0.42 loss. Revenue climbed to $1.2 billion, surpassing the $1.15 billion consensus estimate, reflecting healthy demand across its platform segment.

Roku’s platform revenue, which includes ad sales and subscription revenue, surged 25% year-over-year to $1.04 billion. Growth was particularly strong in political advertising, but even excluding that factor, the segment still expanded by 19%.

Looking ahead, Roku expects Q1 2025 revenue of $1.01 billion, in line with Wall Street projections. The company also issued full-year 2025 revenue guidance of $4.61 billion, aligning with analyst expectations. Platform revenue is projected to grow 15% for the year, reflecting continued strength in advertising and subscriptions.