Zebra Technologies Corporation (NASDAQ:ZBRA) Sees Optimistic Price Target from UBS

Zebra Technologies Corporation (NASDAQ:ZBRA) is a global leader in providing enterprise asset intelligence solutions. The company offers a wide range of products, including barcode scanners, mobile computers, and RFID solutions, which help businesses improve their operational efficiency. Zebra competes with companies like Honeywell and Datalogic in the automatic identification and data capture (AIDC) industry.

In evaluating Zebra's financial efficiency, its Return on Invested Capital (ROIC) is 9.20%, while its Weighted Average Cost of Capital (WACC) is 10.94%. This results in a ROIC to WACC ratio of 0.84, indicating that Zebra is not generating returns above its cost of capital. This suggests that the company may need to reassess its capital allocation strategies to improve its financial performance.

Comparatively, Paycom Software, Inc. (PAYC) demonstrates a more efficient use of capital with a ROIC of 18.31% and a WACC of 7.59%, resulting in a ROIC to WACC ratio of 2.41. This indicates that Paycom is generating returns significantly above its cost of capital, showcasing effective capital utilization.

IDEXX Laboratories, Inc. (IDXX) leads the peer group with a ROIC of 46.11% and a WACC of 11.04%, achieving a ROIC to WACC ratio of 4.18. This highlights IDEXX's exceptional ability to generate returns well above its cost of capital, making it the most efficient among the companies analyzed.

In contrast, HubSpot, Inc. (HUBS) has a ROIC of 4.27% and a WACC of 10.96%, resulting in a ROIC to WACC ratio of 0.39. This indicates that HubSpot, like Zebra, is not covering its cost of capital with its current returns, suggesting room for improvement in capital efficiency.

Zebra Technologies (NASDAQ: ZBRA) is a prominent player in the industrial products sector, known for its innovative solutions in barcode printing, mobile computing, and data capture. The company competes with other tech giants in the industry, striving to maintain its edge through continuous innovation and strategic investments.

On October 29, 2025, Truist Financial set a price target of $331 for Zebra Technologies, suggesting a potential upside of nearly 20% from its current trading price of approximately $276. This optimistic outlook reflects confidence in Zebra's market position and growth prospects. Asset Management One Co. Ltd. has shown increased confidence in Zebra Technologies by boosting its holdings by 1.7% during the second quarter.

The institutional investor now owns 21,676 shares, valued at around $6.7 million, indicating a strong belief in the company's future performance. Other investors, such as Trust Co. of Toledo NA OH and Zions Bancorporation National Association UT, have also taken new positions in Zebra Technologies, with investments valued at approximately $25,000 and $27,000, respectively. This trend of increased investment activity highlights growing interest in the company's potential.

Zebra Technologies' stock is currently priced at approximately $274.53, with a slight increase of 0.08% or $0.22. The stock has experienced fluctuations, with a daily low of $270.30 and a high of $277. Over the past year, it has seen a high of $427.76 and a low of $205.73, reflecting its volatile nature. The company has a market capitalization of about $13.96 billion, with a trading volume of 537,161 shares on the NASDAQ exchange.

Zebra Technologies Corporation, listed as NASDAQ:ZBRA, is a prominent player in the technology sector, specializing in enterprise asset intelligence solutions. The company provides products and services that help businesses gain real-time visibility into their operations. Zebra competes with other tech giants in the industry, striving to maintain its market position through innovation and strategic growth.

On February 18, 2025, Damian Karas from UBS set a price target of $425 for ZBRA, suggesting a potential upside of 33.5% from its then trading price of $318.36. This optimistic outlook comes shortly after Zebra's Q4 2024 earnings call, where CEO Bill Burns and CFO Nathan Winters discussed the company's financial performance and future strategies. The call, held on February 12, 2025, included insights from analysts like Srikar Venjamuri from UBS.

Zebra's stock price has seen a recent increase, currently trading at $321.27, up by $2.91 or 0.91%. The stock has fluctuated between $316.28 and $322.14 during the day. Over the past year, ZBRA has experienced a high of $427.76 and a low of $266.75, indicating significant volatility. The company's market capitalization is approximately $16.51 billion, with a trading volume of 112,575 shares.

The Q4 2024 earnings call provided valuable insights into Zebra's financial results for the quarter and the full year. Analysts and investors, including Tommy Moll from Stephens, participated in the event, highlighting the company's strategic direction. For those interested in a deeper dive, the full transcript is available on Seeking Alpha.

Zebra Technologies Corporation (NASDAQ:ZBRA) made an announcement today, according to which it intends to acquire Matrox Imaging, a machine vision company, for $875 million using both cash and financing under its credit facility. Matrox manufactures higher-end machine vision cameras, systems and related software. The company generates around $100 million in annual sales, implying a valuation of 8.8x on EV/sales.

Zebra Technologies Corporation expects the deal to be immediately accretive to earnings given that Matrox’s gross margins are meaningfully higher than that of Zebra’s.

Analysts at Berenberg Bank believe Matrox will add around 1% to Zebra’s sales in both 2022 and 2023 with the closing of the deal expected in 2022. While Matrox will only add modestly to near-term growth, the analysts believe it creates a larger platform for Zebra to add further acquisitions and accelerate its expertise in the area.

Zebra Technologies Corporation (NASDAQ:ZBRA) made an announcement today, according to which it intends to acquire Matrox Imaging, a machine vision company, for $875 million using both cash and financing under its credit facility. Matrox manufactures higher-end machine vision cameras, systems and related software. The company generates around $100 million in annual sales, implying a valuation of 8.8x on EV/sales.

Zebra Technologies Corporation expects the deal to be immediately accretive to earnings given that Matrox’s gross margins are meaningfully higher than that of Zebra’s.

Analysts at Berenberg Bank believe Matrox will add around 1% to Zebra’s sales in both 2022 and 2023 with the closing of the deal expected in 2022. While Matrox will only add modestly to near-term growth, the analysts believe it creates a larger platform for Zebra to add further acquisitions and accelerate its expertise in the area.