Xcel brands co-founds orme, a next generation short-form video marketplace

Xcel brands owns 30% of orme orme was created to reward customers for interacting with brands and retailers new york, jan. 24, 2024 (globe newswire) -- xcel brands, inc. (nasdaq: xelb) (“xcel” or the “company”), a media and consumer products company with expertise in livestream shopping and social commerce, today announced its 30% investment in orme, a groundbreaking short-form video (sfv) marketplace designed to revolutionize social commerce. “orme is an opportunity with unicorn potential,” said robert w.
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