Xcel brands and k9 wear announce licensing partnership to launch the pet accessories categories of the trust. respect. love by cesar millan brand

New york, july 14, 2025 (globe newswire) -- xcel brands (nasdaq: xelb), an industry leading media and consumer products company specializing in building influencer-driven brands through social commerce and livestreaming, has entered into a licensing partnership with k9 wear inc., a leader in premium pet accessories and apparel, to develop and launch a new pet brand, trust. respect. love by cesar millan . this collaboration brings together k9 wear's expertise in functional, highly designed, high-quality pet products with xcel's proven success in brand building, licensing, and live-stream commerce.
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