Celebrated baker & youtube creator gemma stafford partners with xcel brands to bring bakeware and home essentials to market

New york, march 25, 2025 (globe newswire) -- xcel brands (nasdaq: xelb), an industry leading media and consumer products company specializing in building influencer-driven brands through social commerce and livestreaming, is proud to announce an exciting partnership with internationally renowned baker and chef, best-selling author, and creator of bigger bolder baking, gemma stafford. together, they will launch an innovative bakeware, food, and home brand designed to bring professional-quality tools and delicious foods to home bakers and entertainers everywhere—without sacrificing design quality or affordability.
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