Cesar millan partners with xcel brands to launch next-level pet brand

New york, march 24, 2025 (globe newswire) -- xcel brands (nasdaq: xelb), an industry leading media and consumer products company specializing in building influencer-driven brands through social commerce and livestreaming, is partnering with renowned dog behaviorist, new york times best-selling author, and global television star cesar millan to launch an innovative pet brand, “trust-respect-love by cesar millan,” that will redefine the pet industry. spanning multiple pet categories, this new brand will introduce a collection of high-quality, purpose-driven products designed and developed in collaboration with cesar millan to enhance the bond between pets and their owners through trust, respect, and love.
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