Wolverine worldwide sells champion trademarks

Rockford, mich.--(business wire)--wolverine world wide, inc. (nyse: www), which operates one of the world's largest portfolios of iconic footwear and lifestyle brands, today announced that keds, llc, its wholly-owned subsidiary, has sold the champion trademarks for footwear in the united states and canada to its longtime licensee, hanesbrands inc, for $90 million in cash. under the agreement, wolverine worldwide retains a perpetual license to continue using the champion trademark on certain foo
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