Wpp acquires ecommerce consultancy newcraft

London--(business wire)--wpp (nyse: wpp) today announces that it is acquiring newcraft, a leading, data-first european ecommerce consultancy based in the netherlands. newcraft unlocks business opportunities for its global clients including ahold delhaize, pon holdings, yakult and jde peet's by combining transformation strategy with operational commerce expertise to deliver growth and tangible business results. founded in 2007, newcraft supports organisations in realising change, reaching growth
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