Wpp and optimizely partner to bring informed digital experiences to brands and consumers

New york--(business wire)--wpp (nyse: wpp) today announced the launch of a global strategic partnership with optimizely, one of the industry's leading digital experience (dxp) platform providers. as wpp's first dedicated digital experimentation partnership and optimizely's first global strategic partnership, the announcement demonstrates the two organisations' commitment to supporting clients in delivering optimised digital experiences to each and every customer. with consumer expectations at a.
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