Wpp & spotify announce first-of-its-kind global partnership

New york & london--(business wire)--wpp (nyse: wpp) and spotify today announced a new global strategic partnership that will enable wpp to offer its clients early access to spotify's innovative ad products, first-party intelligence and creative ways to reach engaged audiences at scale. as part of the partnership, spotify will become the first digital audio platform to be integrated directly into wpp's products and solutions. this includes an exploration in connection with choreograph's insights.
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