Wpp partners with nvidia to build generative ai-enabled content engine for digital advertising

London & new york--(business wire)--nvidia and wpp (nyse: wpp) today announced they are developing a content engine that harnesses nvidia omniverse™ and ai to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client's brand. the new engine connects an ecosystem of 3d design, manufacturing and creative supply chain tools, including those from adobe and getty images, letting wpp's artists and designers integra.
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