Walgreens boots alliance renews and extends relationship with wpp to accelerate digital transformation and deep focus on communications

Deerfield, ill. & london--(business wire)--walgreens boots alliance (nasdaq: wba) has selected wpp (nyse: wpp) as its global marketing and communications agency. wpp will work with wba to implement its integrated mass-personalization marketing strategy and reputation-management communications strategy in support of the company's strategic priorities. wpp was first appointed in 2017 as wba's global marketing and communications agency. following a six-month review initiated in may 2020, wba and w
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