Wpp and anzu.io partner to bring new in-game advertising standards to global brands

New york--(business wire)--wpp (nyse: wpp) and anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. these standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. responding to the accelerated popular
WPP Ratings Summary
WPP Quant Ranking