Wpp and microsoft to creatively transform content production through new cloud studio partnership

London & redmond, wash.--(business wire)--wpp (nyse: wpp) and microsoft corp. have announced a partnership to transform creative content production, beginning with the launch of cloud studio, an innovative cloud platform that allows creative teams from across wpp's global network to produce campaigns for clients from any location around the world. cloud studio is the advertising industry's first bespoke platform for virtual production that arms creatives with the technology to collaborate and c
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