Wpp and snap inc. launch augmented reality partnership

London--(business wire)--wpp (nyse: wpp) and snap inc., the camera company behind snapchat, today announced a global partnership (“the ar lab”) to help brands build and deliver immersive experiences for consumers using augmented reality (“ar”). with a particular focus on e-commerce, the partnership combines snap's leading ar technology with wpp's integrated capabilities across creative, media, commerce and technology, allowing wpp clients to better connect with their customers on the snapchat p
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