Wpp expands into end-to-end ecommerce with the launch of ‘everymile'

London--(business wire)--wpp (nyse: wpp) today launches ‘everymile' – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (dtc) ecommerce solution. everymile builds on wpp's existing global omnichannel commerce capabilities in strategy, customer experience and technology development, adding demand generation, online trading and merchandising, supply chain and logistics. it will enable companies and brands to deliver brand-led dtc c
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