Wpp acquires sonic branding agency amp, expanding generative ai and brand experience design offering

London--(business wire)--wpp (nyse: wpp) today announces the acquisition of amp, one of the world's leading sonic branding companies. amp's expertise will strengthen wpp's offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients. the acquisition comes as sound continues to grow as a vital branding element, with 75% of genz consumers saying that music helps them to feel more connected to brands1.
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