Wpp acquires social influencer marketing agency obviously, expanding tech-powered creator content capabilities

New york--(business wire)--wpp (nyse: wpp) today announced the acquisition of obviously, a technology-led social influencer marketing agency based in new york, with operations in san francisco and paris. founded by mae karwowski and maxime domain in 2014, obviously's proprietary next-generation tech platform increases campaign efficiency and enables the company to service large-scale complex campaigns for enterprise clients, including google, ford, ulta beauty and amazon.
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