Wpp acquires data-driven influencer marketing agency goat

London--(business wire)--wpp (nyse: wpp) today announces the acquisition of goat, one of the world's leading influencer marketing agencies. goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by arron shepherd, nick cooke, and harry hugo in 2015. goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
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