Wpp media and criteo launch first-of-its-kind activation using open intelligence to scale commerce signals in ctv

Piloted with roku, samsung, and scripps, the bespoke collaboration leverages criteo commerce signals and wpp media's open intelligence to allow advertisers to enhance both reach and effectiveness new york , july 29, 2025 /prnewswire/ -- today, criteo (nasdaq: crto), the global platform connecting the commerce ecosystem, announced a new partnership with wpp media to scale commerce intelligence to connected tv (ctv). through the combination of wpp media's open intelligence, its scaled relationships with premium supply partners, and criteo's real-time commerce signals, advertisers are now able to reach qualified consumers at scale across premium ctv inventory.
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