New psas aim to help families identify subtle signs of alzheimer's in loved ones

Ad council and alzheimer's association's campaign highlights early warning signs that can be mistaken for normal aging, with emphasis on reaching black americans, who are twice as likely to develop the disease new york , april 10, 2025 /prnewswire/ -- the ad council, in partnership with the alzheimer's association, today launched new public service advertisements (psas) to help people recognize the early signs and symptoms of alzheimer's disease and other dementias in their loved ones. the new suite of psas are the latest in the award-winning "some things come with age" campaign, which continues to encourage pre-care partners to learn about the early warning signs of alzheimer's.
WPP Ratings Summary
WPP Quant Ranking