Wpp and amazon music are joined by top artists for groundbreaking “louder than cancer” campaign

New york--(business wire)--amazon music and wpp (nyse: wpp) today unveil “louder than cancer,” a groundbreaking initiative uniting top global artists to harness the power of music in recognition of world cancer day with creative leadership from wpp's grey health, talent marketing agency fimi group, and the amazon ads brand innovation lab. the campaign builds upon the impactful “the most beautiful sound,” campaign, which captured the sound of cancer cells being destroyed for the first time ever,.
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