Cmi media group partners with anoki on industry-first pharmaceutical contextual ctv advertising campaign across both dtc and hcp campaigns

Mountain view, calif.--(business wire)--anoki ai, a pioneer in multimodal ai for connected television (ctv), today announced a strategic partnership with cmi media group, a leading media agency specializing in healthcare and pharmaceutical marketing and part of wpp (nyse: wpp). this first-of-kind collaboration enables cmi media group to leverage anoki ai's contextiq technology for both direct-to-consumer (dtc) and healthcare provider (hcp) ctv campaigns, bringing unprecedented precision and eng.
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