Physical retail stages a comeback and mobile shopping dominates in new ‘future shopper report'

New york, sept. 18, 2024 (globe newswire) -- advances in technology have ushered in unparalleled digital brand offerings in recent years, but new findings suggest the future of retail is being shaped by a multitude of trends including a growing desire for seamless omnichannel experience. in its eighth edition, vml's anticipated ‘future shopper report 2024' captures a global snapshot of the modern shopper. the report surveys 31,500 consumers across 20 countries and reveals a dynamic retail landscape challenging established trends and ushering in new opportunities for brands.this year's report highlights new trends taking shape—consumers are becoming more open to physical shopping experiences again; marketplaces' grip on their dominant position in the customer journey is weakening; and the impact of new technologies like ai changing what we sell, how we sell it, and who we sell it to. beth ann kaminkow, global chief commerce officer, vml said: “the new era of consumers is upon us. demanding to be at the center of their own immersive omnichannel universe, brands and retailers are still playing catch-up on the new rules of commerce. through this report, vml continuously seeks to better understand our future shopper—uncovering what drives them to discover, engage and ultimately, purchase—to help marketers redefine how they drive brands and businesses.” neil dawson, global chief strategy officer, vml said: “shopping today is multi-faceted, multi-platform and more integrated than ever before. matched to savvy consumers, the need for advanced and connected customer journeys is critical to success. brands must understand and adapt to evolving shopper habits and that's precisely what the future shopper report explores—ensuring that we stay ahead of key trends that drive business.”report highlights include:
WPP Ratings Summary
WPP Quant Ranking