Wpp and ibm team up to revolutionize business-to-business marketing with generative ai

Wpp open for b2b is powered by ibm's watsonx ai and data platform to solve complex b2b marketing challenges  ibm  is the first user of the platform to accelerate its ai-driven marketing and communications transformation wpp and ibm will collaborate with linkedin to better understand buying groups  cannes, france , june 19, 2024 /prnewswire/ -- wpp (nyse: wpp) and ibm (nyse: ibm) today announced the launch of a new business-to-business (b2b) solution powered by ibm's ai and data platform watsonx designed to reinvent how b2b marketers identify and engage clients and prospects across the buying journey.  wpp open for b2b will help marketers solve complex b2b marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.
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