Cmi media group taps kerv interactive technology to launch ‘video attention' metrics for pharmaceutical advertising

Austin, texas--(business wire)--kerv, the leader in ai-powered video analysis, performance and monetization, and cmi media group (cmi), the global healthcare media strategy agency and part of wpp (nyse: wpp), today announced a groundbreaking new video attention partnership. cmi's portfolio of major pharmaceutical clients can now access kerv's market-leading, next-generation online video, display, and connected tv (ctv) advertising technology, along with kerv's proprietary active attention index.
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