Wpp integrates anthropic's claude foundational ai models into wpp open using amazon bedrock, elevating capabilities for its 114,000 marketers

New york & london--(business wire)--wpp (nyse: wpp) today announces that it has integrated anthropic's state-of-the-art claude artificial intelligence (ai) model family into its intelligent marketing operating system wpp open, using amazon bedrock, a fully managed service from amazon web services (aws). the integration of claude, including opus, sonnet and haiku, brings powerful ai performance, intelligence and speed to enhance the capabilities of wpp's 114,000-strong marketing talent across it.
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