Sam nazarian's sbe forms strategic alliance with wyndham, launches new smart lifestyle brand, project hq hotels & residences

Project hq leverages sbe's decades of lifestyle expertise, offering a transformative solution for adapting legacy hotels into exceptional centers for dining, nightlife, and wellness. designed for savvy millennial and gen z travelers, project hq has strategic investment from entertainment icon and entrepreneur, marc anthony; targeting 50 open hotels by 2030.
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