Wyndham hotels & resorts unveils plans to add value for franchisees and further grow its business

Wyndham hotels & resorts outlined plans to advance its position as a global provider of select-service hotel brands before thousands of its franchisees at its first global conference as an independent hotel company. with a focus on enhancing returns for its nearly 6,000 franchisees, the company unveiled several initiatives designed to elevate its brands, deliver incremental resources to its owners, grow its presence and meet the needs of today's travelers. the company is prioritizing new-construction growth with the launch of both new and refreshed prototypes designed to lower development costs and capture greater efficiencies, taking a page from the best practices of la quinta® by wyndham and the success of the recent moda prototype launch from microtel by wyndham®. growing garden: the company announced plans to reposition its wyndham garden® brand for growth with a new interior and exterior prototype called arbor, which offers a streamlined, modern aesthetic inspired by nature that is designed to reduce cost-per-key to build. dual-branding la quinta and hawthorn suites® by wyndham: wyndham is introducing a new prototype combining its extended-stay hawthorn suites brand with la quinta, designed to streamline development and operational costs while appealing to multiple types of travelers. the dual-brand prototype leverages the newly refreshed room of la quinta's del sol prototype, which continues to draw developers, with seven new-construction agreements signed in the second quarter. reimagining americinn® by wyndham: the company also debuted a refreshed interior design for americinn inspired by the modern lodge look, updating the brand's contemporary exterior prototype while celebrating its heritage. together, the interior and exterior designs represent the brand's fourth-generation prototype.
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