Abcs insights announced as measurement partner for warner bros. discovery, focusing on full funnel measurement

New york--(business wire)--abcs insights, a leading ad effectiveness analytics company, today announced that it has been selected as a measurement partner for warner bros. discovery, a global media and entertainment company, to further demonstrate greater attribution and efficacy of advertising campaigns. as part of the partnership, abcs insights will focus on providing full funnel measurement, with a particular emphasis on bottom of funnel kpis such as sales (online and offline), retail visits.
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