National advertising division recommends t-mobile discontinue certain comparative savings claims for its mobile telephone service; t-mobile to appeal

In a challenge brought by verizon communications inc., bbb national programs' national advertising division recommended that t-mobile us, inc. discontinue savings claims that appeared in a “save on every plan” brochure, two commercials, “top three plays of the day” and “holidays are coming in hot: families: save 20%,” a t-mobile usa press release, and on t-mobile's savings calculator website. in a challenge brought by verizon communications inc., bbb national programs' national advertising division recommended that t-mobile us, inc. discontinue savings claims that appeared in a “save on every plan” brochure, two commercials, “top three plays of the day” and “holidays are coming in hot: families: save 20%,” a t-mobile usa press release, and on t-mobile's savings calculator website.
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