Vera bradley, inc. designs exclusive backpack for holly hobbie hulu series

Vera bradley, inc. announced it designed an exclusive backpack inspired by the central character in hulu’s original series holly hobbie. holly hobbie is an original music-driven revival of the classic, girls’ character brand which was hugely popular in the 1970’s and 80’s. season 2, set to debut on november 22, continues to track the evolution of 14-year-old holly hobbie, played by ruby jay, a talented singer-songwriter whose open-mic nights influence her personal development as well as that of her friends, family and community. vera bradley collaborated with holly hobbie producers to design and develop a backpack that uniquely expresses the title character’s strong, independent style. holly’s signature backpack is featured through season 2 of hulu’s breakout hit. inspired by the fun and whimsical holly hobbie vibe, additional backpack styles and vera bradley designs are also spotlighted throughout the 10-episode season, capturing the creative spirit of the holly hobbie lifestyle.
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