Affiliates of criticalpoint acquire pura vida bracelets from vera bradley, inc.

Ryan heuser, co-founder and former president of paul frank industries, is pura vida's new ceo los angeles , june 24, 2025 /prnewswire/ -- affiliates of criticalpoint announced today the acquisition of consumer wearables brand pura vida© bracelets ("pura vida") from vera bradley, inc. (nasdaq: vra). under criticalpoint's ownership and operational expertise, ryan heuser, co-founder and former president of paul frank industries ("paul frank"), has joined pura vida as the company's new chief executive officer, effective immediately.
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