New voya behavioral finance research finds ‘pennies' over ‘percents' can help close retirement savings gaps

Windsor, conn.--(business wire)--voya financial, inc. (nyse: voya), is sharing new findings from research conducted in association with the voya behavioral finance institute for innovation. in a working paper titled “reducing savings gaps through pennies versus percent framing,”1 researchers from carnegie mellon university, cornell university and ucla published results from a new field study that involved more than 2,200 working individuals across dozens of organizations. the study examined an
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