Almirall selected multichannel veeva crm to deliver seamless customer experience across all channels as it shifts business focus to specialty medicine

Veeva systems announced that almirall selected multichannel veeva crm to deliver seamless customer experience across all channels as it shifts business focus to specialty medicine. almirall’s adoption of multichannel veeva crm builds upon their success with veeva vault promomats, which the company is using for commercial content and digital asset management. in specialty medicine, customer engagement requires deep product knowledge and the ability to manage different stakeholders within a single healthcare organization. veeva crm gives almirall’s field teams real-time visibility across conversations with multiple stakeholders to drive smarter, compliant interactions with the right customers in the right channels.
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