Bionorica selects veeva crm to improve commercial execution globally

Veeva systems inc. announced that bionorica se has selected multichannel veeva crm to streamline business processes and improve customer interactions globally. the company has also adopted veeva opendata in russia for reliable, complete customer data to help field teams deliver more focused interactions with healthcare professionals (hcps). veeva crm is the industry’s leading platform for organizations of all sizes, from pre-commercial launching their first product to the largest global biopharma companies. advanced mobility, multichannel capabilities, and real-time insights enable field teams to drive effective customer engagement across all channels, including face-to-face, email, and web. with veeva crm, bionorica can now engage with the right customer in the right channel at the right time. veeva opendata provides access to approximately 16 million hcps and their healthcare organizations spanning 100 countries, including data partnerships. combined with multichannel veeva crm, field teams have the most accurate information to engage with the right customer in the right channel at the right time.
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