Reckitt benckiser standardizes on veeva commercial cloud applications to advance digital excellence globally

Barcelona, spain--(business wire)--veeva systems (nyse: veev) today announced that rb (reckitt benckiser), a leading provider of consumer hygiene, health, and nutrition products, is using veeva crm and veeva vault promomats to accelerate its global digital transformation. with veeva crm and vault promomats, rb is bringing together multichannel engagement and content to advance its commercial strategy and drive digital excellence around the world. “veeva crm and veeva vault promomats allow us to
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