New research shows rise in digital audio and video streaming ads to reach physicians and patients

Healthcare industry sees 61% increase in impressions from digital audio advertisements, finding them 120% more effective than digital display boston , may 5, 2022 /prnewswire/ -- at today's veeva commercial summit, veeva systems (nyse: veev) released new findings about the diversification of digital media used in direct-to-consumer and healthcare professional (hcp) advertising in the u.s. the veeva crossix 2022 trends in health advertising report examines marketing campaigns across more than 230 life sciences brands and finds a notable increase in the use of digital audio and video channels, with marketers creating more targeted, meaningful brand conversations. the report aggregates media measurement and health data across $6 billion in 2021 advertising investments.
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