Visa Inc. (NYSE:V) Sees Positive Price Target Adjustments Amid Strong U.S. Market Presence

  • Ramsey El-Assal from Barclays sets a new price target for Visa Inc. (NYSE:V) at $361, indicating a potential increase of 15.83%.
  • Seaport analyst Jeff Cantwell upgrades Visa to a Buy rating, with a price target of $359, highlighting Visa's advantage over Mastercard due to its strong U.S. market exposure.
  • Visa is expected to see double-digit revenue growth and a 13% rise in earnings per share (EPS) for 2025 and 2026, driven by a strengthening U.S. economy and increased demand for value-added services.

Visa Inc. (NYSE:V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities. The company operates in over 200 countries, providing a wide range of payment solutions. Visa's main competitor is Mastercard, but Visa's strong presence in the U.S. market gives it a competitive edge.

On January 14, 2025, Ramsey El-Assal from Barclays set a new price target for Visa at $361, suggesting a potential price increase of 15.83% from its current price of $311.67. This optimistic outlook aligns with Seaport analyst Jeff Cantwell's recent upgrade of Visa to a Buy rating, with a price target of $359. Cantwell's analysis highlights Visa's strong U.S. market exposure as a key advantage over Mastercard.

Cantwell anticipates Visa's service and data processing revenue to grow in 2025 and 2026, driven by a strengthening U.S. economy. He also expects an increase in demand for Visa's value-added services, contributing to double-digit revenue growth and a 13% rise in earnings per share (EPS) for both years. This positive forecast supports the potential price increase suggested by Barclays.

Despite these positive projections, Visa shareholders facing financial losses are being encouraged to join a class action lawsuit under federal securities laws. This legal action aims to help affected investors seek potential recovery. Interested parties can contact Joseph E. Levi, Esq., for more information.

Visa's stock is currently trading at $309.09, with a market capitalization of approximately $606.1 billion. The stock has experienced a 0.707% increase, with a trading volume of 5,079,886 shares. As highlighted by Seaport Research, Visa's strategic focus on the U.S. market may present a more attractive investment opportunity compared to Mastercard in 2025.

Symbol Price %chg
V.BA 24950 0
MA.BA 23125 -0.65
AXP.BA 26500 0.19
BFIN.JK 860 0
V Ratings Summary
V Quant Ranking
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Visa Beats Q3 Estimates But Holds Guidance Steady Amid Tariff Concerns

Visa (NYSE:V) reported better-than-expected third-quarter results but kept its full-year outlook unchanged, despite global economic uncertainty and ongoing trade tensions.

The company earned $2.98 per share on $10.2 billion in revenue for the quarter ended June 30, beating Wall Street expectations of $2.84 and $9.84 billion, respectively.

Net revenue rose 14% year-over-year, supported by increased payments volume and cross-border activity. Payments volume grew 8%, while cross-border transactions climbed 12% and total processed transactions increased 10%.

Visa said U.S. consumer spending remained strong across both discretionary and non-discretionary categories, despite the broader macroeconomic challenges stemming from tariffs and inflationary pressures.

Visa Inc. (NYSE: V) Continues to Dominate the Payments Industry

Visa Inc. (NYSE: V) is a global leader in the payments processing industry. Founded in 1958, Visa went public in 2008, raising $17.9 billion in what was then the largest public offering. The company has maintained a dominant position in the payments industry, even as it faces competition from other major players like Mastercard and American Express.

On June 2, 2025, Matthew Coad from Truist Financial set a bullish price target of $400 for Visa. At the time, Visa's stock was trading at $363.13, suggesting a potential increase of approximately 10.15%. This optimistic outlook aligns with Visa's recent developments, including a surge in the adoption of its "Tap to Phone" technology and a new scam disruption initiative.

Visa's fiscal second-quarter results exceeded Wall Street expectations, reflecting strong consumer spending. The company also announced a $30 billion share buyback plan, which has helped the stock remain resilient amid economic uncertainties. This buyback plan is a strategy where a company purchases its own shares from the marketplace, reducing the number of outstanding shares and often boosting the stock price.

Visa's stock recently reached an all-time high above $369, marking a 15.6% increase since the start of the year. Currently, Visa's stock is trading at $363.03, with a slight decrease of 0.59% today. The stock has seen a low of $359.96 and a high of $364.05 in today's trading. Visa's market capitalization stands at approximately $704 billion, reflecting its significant presence in the global market.

Truist Launches Coverage on Visa With $400 Price Target, Citing Defensive Strength

Truist Securities initiated coverage on Visa (NYSE:V) with a Buy rating and a $400 price target, pointing to the payment giant’s resilient earnings profile and appeal as a defensive investment, even during periods of economic uncertainty.

Analysts highlighted Visa’s ability to deliver mid-to-high single-digit earnings growth even in a downturn, supported by its diverse revenue mix, including stable value-added services and brand fees tied to essential consumer spending. Additionally, the firm noted Visa's flexibility to manage costs—such as by scaling back marketing—and its robust buyback activity as further buffers during economic slowdowns.

While Truist sees a potential drag from softer cross-border spending, which led to slightly below-consensus forecasts, they view the current valuation as compelling. With investors seeking safety in uncertain times, Visa’s profile could support a higher relative multiple. The $400 price target reflects a 30x multiple on 2026 EPS, translating to a PEG ratio of approximately 2.3x based on an expected 13% earnings growth rate in 2027.

Visa Tops Q2 Estimates and Unveils $30B Buyback

Visa (NYSE:V) delivered better-than-expected fiscal second-quarter results, powered by robust gains in payments and cross-border volumes, and announced a massive new $30 billion share repurchase program.

The payments giant reported earnings of $2.76 per share, surpassing analyst expectations of $2.68. Revenue rose 9% year-over-year to $9.6 billion, slightly ahead of the $9.55 billion consensus. The company benefited from strong underlying trends, including a 13% jump in cross-border volume and a 9% increase in processed transactions, underscoring continued consumer and business activity across markets.

In a show of confidence, Visa’s board authorized a new $30 billion buyback of class A common stock, adding to its already aggressive capital return program.

Visa Tops Q2 Estimates and Unveils $30B Buyback

Visa (NYSE:V) delivered better-than-expected fiscal second-quarter results, powered by robust gains in payments and cross-border volumes, and announced a massive new $30 billion share repurchase program.

The payments giant reported earnings of $2.76 per share, surpassing analyst expectations of $2.68. Revenue rose 9% year-over-year to $9.6 billion, slightly ahead of the $9.55 billion consensus. The company benefited from strong underlying trends, including a 13% jump in cross-border volume and a 9% increase in processed transactions, underscoring continued consumer and business activity across markets.

In a show of confidence, Visa’s board authorized a new $30 billion buyback of class A common stock, adding to its already aggressive capital return program.

TD Cowen Trims Visa Price Target Amid Murkier Consumer Outlook

TD Cowen lowered its price target on Visa (NYSE:V) to $370 from $382 while reaffirming a Buy rating, noting resilient payment volumes but growing uncertainty in the consumer environment.

The firm anticipates Visa’s March quarter will show steady performance, potentially in line or slightly above expectations. However, macro signals suggest the back half of the year may bring slower growth, prompting the analyst to cut revenue and earnings estimates for fiscal 2025 and 2026. Visa’s more favorable exposure to debit over credit and stronger U.S. market presence are seen as near-term advantages compared to Mastercard.

The firm believes Visa remains better positioned to defend margins, with a more agile cost-cutting approach if macro conditions worsen. Despite the revised outlook, Visa’s diversified business and ability to navigate economic headwinds continue to support the bullish long-term view.

TD Cowen Trims Visa Price Target Amid Murkier Consumer Outlook

TD Cowen lowered its price target on Visa (NYSE:V) to $370 from $382 while reaffirming a Buy rating, noting resilient payment volumes but growing uncertainty in the consumer environment.

The firm anticipates Visa’s March quarter will show steady performance, potentially in line or slightly above expectations. However, macro signals suggest the back half of the year may bring slower growth, prompting the analyst to cut revenue and earnings estimates for fiscal 2025 and 2026. Visa’s more favorable exposure to debit over credit and stronger U.S. market presence are seen as near-term advantages compared to Mastercard.

The firm believes Visa remains better positioned to defend margins, with a more agile cost-cutting approach if macro conditions worsen. Despite the revised outlook, Visa’s diversified business and ability to navigate economic headwinds continue to support the bullish long-term view.