Yellow wood partners completes acquisition of suave north american beauty and personal care brands from unilever

Newly formed stand-alone platform suave brands company is led by ceo daniel alter, experienced consumer goods executive with unilever boston , may 9, 2023 /prnewswire/ -- yellow wood partners llc ("yellow wood"), a boston-based private equity firm focused on investing in consumer brands and companies, has completed the previously announced acquisition of the beauty and personal care brand, suave, in north america from unilever (nyse: ul). with the completion of the transaction, yellow wood partners is creating the suave brands company (sbc), a newly formed stand-alone business created to support the suave brand under the leadership of newly appointed ceo daniel alter, a 20-year unilever veteran with global strategy and operations expertise.
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