The trade desk announces salesforce cdp now able to activate unified id 2.0

San francisco--(business wire)--the trade desk, the largest independent global demand-side platform, today announced that unified id 2.0, the open source solution for identity across devices and ecosystems, is now able to be generated via data points from salesforce cdp. all mutual customers of salesforce cdp and the trade desk are now able to work towards generating more precision and relevance in their advertising buys by easily activating first-party data at scale across the open internet. t
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