Instacart and the trade desk partner to enhance programmatic advertising for cpg brands

Beam suntory and groupm join pilot to sharpen their campaigns on the trade desk with instacart's retail media data san francisco , oct. 19, 2023 /prnewswire/ -- instacart (nasdaq: cart), the leading grocery technology company in north america, and the trade desk (nasdaq: ttd), a global advertising technology leader, today announced a new partnership to help select cpg advertisers enrich their programmatic campaigns with the power of retail media. the partnership aims to make cpg advertisers' media buys more data-driven on the trade desk by enabling them to reach purchase-minded audiences based on instacart's consumer behavior and product purchase data.
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