The trade desk, inc. appoints sandeep swadia as chief data & trust officer

The trade desk announced the appointment of sandeep swadia as the company’s first executive vice president, chief data and trust officer. based in the new york office, swadia is responsible for data strategies that will improve advertising relevance for the trade desk clients, while enhancing the consumer experience and improving business and consumer trust. swadia brings 20 years’ experience in the technology and media industries, with executive leadership roles in some of the fastest-growing companies. most recently, he served as the chief executive officer of white ops, where he helped orchestrate and lead an industrywide overhaul in digital advertising fraud prevention. as data-driven advertising becomes a larger segment of what is expected to be a $1 trillion total advertising market by 2027, there is growing focus on how advanced technology can help improve data quality, transparency and privacy. in this new role, swadia will work with clients, industry partners and standards groups to help address these opportunities in a way that drives trust and growth.
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