New survey shows 27 percent of u.s. households plan to cut cable tv subscriptions in 2021

New york--(business wire)--american households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second future of tv survey of more than 2,100 u.s. consumers by the trade desk (nasdaq: ttd). the data shows 27 percent of u.s. cable tv subscribers are planning to cut their subscriptions by the end of 2021. that percentage is nearly double the 15 percent of cable subscribers who reported cutting the cord in 2020, and significantly higher than
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