New survey finds number of marketers planning to use sales data will triple in the next year

Ventura, calif.--(business wire)--new consumer shopping habits have marketers turning to sales data to better connect consumer behavior to sales, according to a new study by the trade desk (nasdaq: ttd). the research shows the number of marketers who intend to use sales data very frequently, versus those who currently use it, is expected to nearly triple in the next 12 months. the research also shows that 76 percent of marketers plan to use point-of-sale data frequently in the next 12 months as
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