Leading ott players in southeast asia announce support for unified id 2.0

Singapore--(business wire)--global advertising leader, the trade desk (nasdaq: ttd), today announced that the unified id 2.0 initiative has expanded into the southeast asia market as leading over-the-top (ott) players announce their support. initially developed by the trade desk, unified id 2.0 is a new, privacy-conscious identifier built from hashed and encrypted email addresses. designed from the consumer's perspective, unified id 2.0 is a new industry-wide approach to internet identity that
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