The trade desk and liveramp to lead industry effort to bring new privacy-first interoperable id solution to meet emerging requirements in europe

Ventura, calif.--(business wire)--the trade desk (nasdaq: ttd) and liveramp (nyse: ramp) today announced that they plan to collaborate with key european market leaders on the development and deployment of european unified id (euid), a new privacy-conscious identity solution for the european advertising market. based on unified id 2.0, the new identifier will account for specific market requirements in europe and the u.k., including gdpr regulations and consent framework limitations. as part of
TTD Ratings Summary
TTD Quant Ranking