Infosum and the trade desk to power privacy-centric activation of advertiser first-party data

New york--(business wire)--infosum, the world's leading data collaboration platform, today announced a new integration with global advertising leader the trade desk that enables advertisers to activate first-party data with identifiers including unified id 2.0 in a privacy centric way. the partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces. with advertisers adapting their strategies to rely on first-p
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