The trade desk and albertsons media collective pioneer new approach to retail media on open internet and beyond

Ventura, calif.--(business wire)--global advertising technology leader the trade desk (nasdaq: ttd) today announced a partnership with albertsons media collective, the retail media arm for albertsons companies, that will bring verified-buyer audience and measurement solutions to the trade desk platform, helping advertisers understand the connection between ad campaigns and customer sales. albertsons will be the first grocer in the u.s. to enable audience and measurement solutions across the ope
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